DJ MONSTER
A Digital Rebirth
2020

C O N T E X T

Having shared turntables with icons like Dj Premier, Just Blaze, Stretch Armstrong, J-Rocc and Large Professor to name few; DJ Monster was in need of a digital presence that was up to par with his skill and as a professional via his brand.

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What we did

A complete overhaul of DJ Monster's digital presence. Services included:


Competetive Analysis
User Experience
Information Architecture
Wireframes & Prototypes
Photography Direction
UI & Visual Design
Marketing Collateral Design
Web Design & Development
DJ Monster Site

Strategy

Understanding company goals and expectations

Stakeholder Discussions.
After quite an intuitive discussion with DJ Monster, I took note of him constantly mentioning that he sets a vibe, which is what he really wanted to portray in his website. This really resonated with me which I will elaborate further in just a bit.

After a competitive analysis of other DJ sites, it was safe to assume a DJ's website would include info about him and most of all his music, as well as the venues he has performed in and of course a form of contact and social links. An insight I gathered that really stood out to me was that all other DJ websites showed content, but it did not ooze any type of vibe, which is what a DJ ultimately creates - a vibe. Instead they were websites that simply displayed information about them and their music/mixes. That is all. No emotion. This is why its of utmost importance to fully undestand the business & brand aspect of it as well as the message you want to portray and intended audience.

With that said, we delved deeper into what DJ Monster's services would encompass.


Content should include:

• Homepage
• Easy access Contact & social media
• Venues
• MP3s
• Lush, Sexy visuals
• Smooth transitions & Visual Cues
• Animations triggered by interactions


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Venue: Caribbean Cruise Ship

Design Solution

Based on our insights, in order to succeed we need to hit these core points:

• Create a "vibe" per page & content
• Lush, Sexy visuals
• Smooth transitions & Visual Cues
• Animations triggered by interactions
• Contact & social media - a must on all pages



DJ Monster Site

Creating a VIBE. Not just a website.

The purpose of this website was not only to present a DJ and his work, but to also present a vibe. Which is ultimately what a DJ creates. Therefore, we went with a clean and minimal, yet lush and sexy aesthetic. To accomplish this, we used rich colors and animations triggered by micro-interactions. Such animiations included, the changing of background color depending on content presented, so as to get a feel of the content about to unfold which would then match that mood we set with each background color selected, as well as content.

Home Page
Home Page
Music Preview
Music Preview

Venues Preview
Venues Preview
Music Page
Music Page

Venues
Venues
Site Menu
Site Menu

The Final Product

To captivate a vibe online, for DJ Monster's AKA the Vibe King and most of all, the users, we executed design & development of his website via rich imagery and colors that would be consistent with each track or content presented so that it too would create that mood as you're exploring throughout the site and delving into the content. Thus creating a "vibe" with the display of each page and interaction. The user now experiences a feel of the vibe and and resulted emotion that makes DJ Monster the Vibe King through this new online digital presence.

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