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DOPEMATIC
The state of being automatically dope.
From optimal digital strategies to conveying top solutions via digital designs, Dopematic creations aim at exemplifying & delivering the best. In creating an emotional relationship between Dopematic’s business & their clients, we’ve defined Dopematic’s mission, values, vision and their voice via a new Brand Identity.
The Style
Modern, Cool. Creative. Bold.
Dopematic projects an image of a modern, edgy, cool brand. And its style follows accordingly.
The Logo
Recognizable. Memorarable.
The key was to establish a professional visual presence to give coherence to all our other platforms when it comes to visual look. We began making connections between the business' services, goals, and the symbolizm we wanted to portray from a logo and type of character we wanted to envoke.
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The "fire" symbol was perfect for this. It causes an immediate connection with being hot or lit, which in modern, slang terms means: cool, great, and of top-quality.
Thus the "fire" graphic + letter "d" of Dopematic = morphed combo of the resulting logo.
The fire graphic symbol, doubling as a "d", becomes the Dopematic Logo.
Color Psychology
Influence of Color in Perception
Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Thus giving each color a different meaning from the rest.
The Colors
To embody the Dopematic feel & message via colors, we decided on a combination of the following Key Colors:
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Black - Bold, Rich, Elegance, Strength
Blues - Trust, Power, Smart
Pink - Caring, Sensitive
Purple - Royal, Luxury, Creative
Logo Styles
Applying all of the aboce and combining them with Dopematic's newly branded elements to form one cohesive identity.
